Michelle Noschese
Global Brand Marketing Director @SOREL
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WORK HISTORY
Global Brand Marketing Director @SOREL
Portland, OR, US
Led the global GTM strategy and campaigns for SOREL, including marketing integration across channels and regions, seasonal brand and product marketing creative, consumer insights and brand experience - Pivotal role in strategically shifting focus from winter to connect with female fashion consumers and ignite a new consumer segment in line with business objectives- Spearheaded innovative collaboration strategies that re-established the SOREL brand as a cultural icon; securing high profile moments including Proenza Schouler, Supreme, Barbour and emerging designers- Cultivated key relationships with stylists and talent to position SOREL prominently within the entertainment space and leading to viral moments with talent including Bella Hadid, Sydney Sweeney and more- Developed new media communications strategy in line with brand direction across social, digital and traditional media channels
SKILLS
ABOUT MICHELLE NOSCHESE
Marketing leader with over two decades of experience building and transforming consumer brands across lifestyle, sport, and premium sectors. I operate at the intersection of brand equity and commercial performance, aligning storytelling, digital ecosystems, and marketing investment to drive sustainable revenue growth, margin expansion, and long-term enterprise value. I bring a proven track record of evolving brands into culturally relevant, digitally mature businesses; integrating brand strategy with performance marketing, ecommerce, CRM, analytics and omnichannel execution. My approach blends creativity with financial rigor, ensuring marketing organizations are accountable, data-informed, and built to scale. Known for leading high-performing global teams, modernizing operating models, and translating product innovation into compelling narratives that build brand heat while delivering measurable business impact.See some highlights at michellenoschese.com
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