Michelle Niezabytowski

Market Manager Venture Caribbean @Diageo

Maximizing the Annual Operating Plan profit targets whilst implementing brand strategies across designated markets of Guadeloupe, Martinique, French Guiana, Suriname, Guyana, Haiti, St. Kitts, St. Vincent, and Dominica • Developing partnerships with distributors to increase focus and support for the entire Diageo Portfolio of Spirits, RTDs, and Beer brands whilst increasing distribution, volume, and brand visibility. • Ensuring all strategic initiatives are implemented amongst the different markets, translating plans to reality and as an outcome, driving Diageo portfolio growth goals • Collaborate with Marketing & Customer Marketing to develop a distributor ‘Brand Building Machine’ via deep consumer/customer/shopper understanding