Michelle Niedziela

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHELLE NIEDZIELA

I help clients apply behavioral science and neuroscience to uncover deeper consumer insights, drive innovation, and enhance decision-making.I\'m a nerd. I\'m a scientist. I\'m a nerdoscientist. My passion lies in translating complex scientific findings—particularly from neuroscience and psychology—into actionable insights that help businesses thrive.With a PhD in Behavioral Neuroscience and Neurogenetics from Purdue University, and over a decade of experience across academia and industry, I bridge the gap between scientific discovery and real-world application. From flavor and fragrance innovation to sensory and consumer research, my expertise helps companies understand not just what consumers do, but why they do it.I specialize in applying neuroscience, psychology, and behavioral science to product development and consumer research, with a focus on flavor, fragrance, and sensory technologies. Whether it\'s guiding product innovation or designing studies that tap into deeper consumer behaviors, my goal is to unlock the power of the brain to drive better business outcomes.Before launching my consultancy, Nerdoscientist, I held senior roles at Johnson & Johnson, Mars Chocolate, and HCD Research, where I integrated consumer neuroscience with traditional market research techniques. Today, I work as a consultant, speaker, author, and board member, helping businesses incorporate behavioral science into their innovation processes.If you\'re looking for someone who can turn nerdy knowledge into business breakthroughs, let\'s connect.