Michelle Misha Lee
Media Associate @ PMG | ND Alumna | 2024 NRF Foundation Next Generation Scholarship Finalist
- Role
- Media Associate at PMG
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Michelle Misha Lee
My name is Michelle (Misha) Lee and I am a Media Associate at PMG with experience driving performance across multiple clients and industries. I have supported both the Retail and Quick Service Restaurant pods, working across brands including Shake Shack, CKE, Orvis, Michaels, Petco, Lands’ End, and PMG’s own internal marketing team. My work focuses on data driven execution, optimization, and translating performance into clear insights.I began my career in Paid Search and was selected as the first cohort placed into PMG’s Fusion rotational program. Through Fusion, I have helped pioneer how the program operates in practice while expanding my exposure across channels, teams, and business needs. I have supported and mentored the 2025 Graduate Leadership Program class and will continue to do the same for future GLP cohorts, helping onboard talent and guide day-to-day development.I am motivated by work that blends strategy, collaboration, and innovation to build stronger media outcomes and better customer experiences across channels.Michelle\'s tagline:\"Approach life ambitiously, considerately, and humbly with a desire to continuously grow and learn from others while taking initiative on your passions, even when others may initially fail to recognize the value of your pursuits.\"
Experience
Media Associate
Oct 2025 — Present · Dallas, TX, US
Manage and optimize media campaigns across multiple digital channels- Own end to end execution including launches, pacing, optimizations, and reporting- Analyze performance trends to improve efficiency and align spend to client goals- Act as a key client contact for updates, insights, and optimization recommendations- Build accurate reporting, dashboards, and automation tools using PMG’s Alli platform.
Education
University of Notre Dame - Mendoza College of Business
Bachelor of Business Administration - BBA, Marketing & Collaborative Innovation (Design)
2020 — 2024
Dublin Jerome High School
High School Diploma
2016 — 2020
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