Michelle Miller
Advertising and Events Marketing
- Role
- Advertising and Events Marketing at AAPC
- Location
- Springville, UT, US
- LinkedIn followers
- 500 followers
About Michelle Miller
Passionate events professional with a strong track record of building successful…
Experience
Advertising and Events Marketing
Oct 2021 — Present
Lead Exhibitor Acquisition: Responsible for successfully signing up exhibitors for the HEALTHCON regional and national conferences. Utilize strategic prospecting techniques and market research to identify potential exhibitors. Develop and execute targeted outreach campaigns to attract exhibitors, ensuring a diverse and high-quality exhibitor base.• Maintain Strong Relationships: Build and nurture relationships with exhibitors to ensure their satisfaction and maximize their participation in conferences. Serve as the main point of contact for exhibitors, addressing inquiries, providing timely updates, and offering support throughout the exhibitor lifecycle. Collaborate with internal teams to ensure exhibitor needs are met and exceeded.• Advertising Plan Consultation: Assist businesses in finding the most effective advertising plan to meet their unique needs on AAPC.com. Utilize in-depth knowledge of available advertising options, demographics, and target markets to guide clients in selecting the optimal advertising solutions. Provide exceptional customer service and follow-up to ensure client satisfaction.• Salesforce.com and Outreach Utilization: Leverage Salesforce.com and outreach tools to manage and track exhibitor and client interactions, ensuring accurate and up-to-date information. Efficiently manage prospecting pipelines, lead generation, and contact management. Utilize automation tools to streamline processes and enhance efficiency in outreach and relationship management.• Conference Support: Act as the primary point of contact for exhibitors before, during, and after conferences. Coordinate logistics, provide detailed event information, and address exhibitor concerns and requests. Collaborate with cross-functional teams to ensure seamless execution of exhibitor-related activities. Conduct post-conference evaluations and gather feedback to drive continuous improvement.
Education
Westminster College
Bachelor of Science - BS
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