Michelle McNeice

VP of Marketing @Ef Ultimate Break

Boston, MA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2016 — Present

VP of Marketing @Ef Ultimate Break

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Cambridge, MA, US

EF Ultimate Break is the best way to experience the world for anyone 18-35. With 140+ trips, everything from airfare and accommodations to interest-free payment plans and daily breakfasts are included. As a proud part of EF Education First, EF Ultimate Break draws on 60 years of EF expertise to add amazing travel experiences to its growing tour portfolio.

EDUCATION

1994 — 1997

Suffolk University - Sawyer Business School

MBA, Marketing

1988 — 1992

Castleton University

BA, American Literature

SKILLS

Integrated MarketingDigital StrategyStrategyInteractive MarketingDigital MarketingAdvertisingMarketingCreative DirectionDirect MarketingOnline AdvertisingMobile MarketingClient Relations SkillsEmail MarketingStart-UpsLeadershipSemMarketing StrategyManagementSocial MediaSocial Media MarketingDigital MediaCrmBrand DevelopmentMarketing CommunicationsOnline MarketingCreative StrategyWeb AnalyticsInteractive AdvertisingContent StrategyE-CommerceStrategic Planning

ABOUT MICHELLE MCNEICE

An experienced marketing executive with a proven track record of leading digital, social and cross-channel marketing strategies and programs for iconic brands with measurable results. Unique combination of strong team and client management skills with a deep understanding and passion for brands, creative strategy, customer engagement and content. Specialties: Digital marketing, ecommerce, patience, performance marketing, business strategy, consumer insight development, social media, brand strategy and management, kindness, acquisition program management, listening, creative strategy, award-winning creative, marketing strategy, content development (strategy, editing, storytelling), CRM, public relations, curiosity, web site development, courage, client management, business development, team leadership, cross-functional collaboration, management and mentoringBrand Partners:athenahealth, Bell & Evans, Biogen, Bed, Bath & Beyond, Boston Properties, Campbell Soup Company, Cape Cod Potato Chips, Deutsche Bank, Ernst & Young, HALLs/Kraft Foods, Johnson & Johnson, Living proof, L.L. Bean, MINI USA, MSNBC, New Balance, Pabst Blue Ribbon, Pepperidge Farm Goldfish, P&G Fabric Care (Tide, Downy, Gain), Symantec, Travelocity, Verizon, Virgin Mobile, Yahoo

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