Michelle McNeice

VP of Marketing, EF Ultimate Break at EF Educational Tours

Role
VP of Marketing at Ef Ultimate Break
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Michelle McNeice

An experienced marketing executive with a proven track record of leading digital, social and cross-channel marketing strategies and programs for iconic brands with measurable results. Unique combination of strong team and client management skills with a deep understanding and passion for brands, creative strategy, customer engagement and content. Specialties: Digital marketing, ecommerce, patience, performance marketing, business strategy, consumer insight development, social media, brand strategy and management, kindness, acquisition program management, listening, creative strategy, award-winning creative, marketing strategy, content development (strategy, editing, storytelling), CRM, public relations, curiosity, web site development, courage, client management, business development, team leadership, cross-functional collaboration, management and mentoringBrand Partners:athenahealth, Bell & Evans, Biogen, Bed, Bath & Beyond, Boston Properties, Campbell Soup Company, Cape Cod Potato Chips, Deutsche Bank, Ernst & Young, HALLs/Kraft Foods, Johnson & Johnson, Living proof, L.L. Bean, MINI USA, MSNBC, New Balance, Pabst Blue Ribbon, Pepperidge Farm Goldfish, P&G Fabric Care (Tide, Downy, Gain), Symantec, Travelocity, Verizon, Virgin Mobile, Yahoo

Experience

  1. VP of Marketing

    Ef Ultimate Break

    Jun 2016 — Present · Cambridge, MA, US

    EF Ultimate Break is the best way to experience the world for anyone 18-35. With 140+ trips, everything from airfare and accommodations to interest-free payment plans and daily breakfasts are included. As a proud part of EF Education First, EF Ultimate Break draws on 60 years of EF expertise to add amazing travel experiences to its growing tour portfolio.

Education

  • Suffolk University - Sawyer Business School

    MBA, Marketing

    1994 — 1997

  • Castleton University

    BA, American Literature

    1988 — 1992

Skills

  • Integrated Marketing
  • Digital Strategy
  • Strategy
  • Interactive Marketing
  • Digital Marketing
  • Advertising
  • Marketing
  • Creative Direction
  • Direct Marketing
  • Online Advertising
  • Mobile Marketing
  • Client Relations Skills
  • Email Marketing
  • Start-Ups
  • Leadership
  • Sem
  • Marketing Strategy
  • Management
  • Social Media
  • Social Media Marketing
  • Digital Media
  • Crm
  • Brand Development
  • Marketing Communications
  • Online Marketing
  • Creative Strategy
  • Web Analytics
  • Interactive Advertising
  • Content Strategy
  • E-Commerce
  • Strategic Planning

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Michelle McNeice — VP of Marketing at Ef Ultimate Break in Boston, MA, US | Unifers