Michelle McLaughlin
CEO @ BAC Licensing Agency, Board Member Licensing International, Chairperson Sustainability Committee Licensing International, WiT Licensing Agent Wonder Women Award 2024
- Role
- CEO at Brand Activation Consulting
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
CEO
Apr 2014 — Present · Philadelphia, PA, US
BAC focuses on business development for commercial brands to maintain brand equity while maximizing revenue globally with a host of services including; launch strategy, marketing, retail development, content development and sales and international expansion. We leverage various business models to achieve brand. Licensing Representation: Hormel Foods (Hormel Chili, Planters, Skippy and SPAM), The Hershey Company, Just Born (Peeps, Mike & Ike and Hot Tamale), Tropicana Brand Group (Tropicana, IZZE, Naked), Care Bears F&B, and Build-A-Bear WorkshopConsulting: GBG-TLC (now CAA-GBG), DMI Music, Zodiak Right\'s, Build-A-Bear Workshop, A+E Networks, Mattel, Mattel Asia, Reckitt Benckiser, Nuby, Equinox Group and Nuvo Inc.
Education
Temple University
BA, Dual Major: Advertising and Broadcasting
1997 — 1998
Skills
- Licensing
- Mobile Marketing
- Management
- Social Media
- Business Strategy
- Crm
- Event Planning
- Brand Development
- Advertising
- Business Development
- Brand Management
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