Michelle Mayer

Senior Category Manager - Digital @Kontoor Brands, Inc.

Cultivation of holistic account dashboard reporting for key digital platform (Amazon) including sales performance, marketing efficiencies, customer reviews, search data and competitive landscape analysis. • Design and implementation of Western/Specialty account dashboards for previously underrepresented accounts. • Manage store-level fixture space and assortment recommendations for multiple Walmart and Walmart.com apparel categories over a span of 7+ years to maximize selling while executing established brand strategies. • Extensive knowledge of competitive retail landscape cultivated through retail audit process to validate trend, provide insights and to aid in forward strategic development. • Prior managerial responsibility for customer facing Category Advisor role developing onboarding practices, facilitating internal and external partnership and providing guidance and leadership to those in the role.