Michelle Marotske

About Michelle Marotske

Global marketing professional with strong track record in brand management; consumer…

Experience

1. Brand Management - Artistry Color Cosmetics

   Amway

   Aug 2008 — Present · Ada, MI, US

   Develop and deliver a balanced and prioritized pipeline of cosmetic products that deliver on brand strategy, consumer preference and financial metric.• Lead cross functional teams to ensure plans and products deliver upon brand strategies and business goals. • Work with internal departments and external agencies on the development of marketing programs that deliver consistent support to the brand, products and distributors. • Partner with Global Affiliates to support regional marketing and business objectives

Education

• The George Washington University

  Master Certificate in Project Management, Project Management

• Sienna Heights Florence Italy

  Italian Language and Literature / Photography

• Kendall College of Art and Design

  Bachelor of Arts (B.A.), Illustration & Fine Arts

  1984 — 1988

Skills

• Project Management
• New Business Development
• Creative Strategy
• Product Innovation
• Fmcg
• Management
• Crm
• Brand Equity
• Leadership
• E-Commerce
• Market Planning
• Brand Awareness
• Brand Development
• Cross-Functional Team Leadership
• Consumer Products
• Strategic Thinking
• Business Strategy
• Brand Management
• Marketing
• Relationship Marketing
• Integrated Marketing
• Digital Strategy
• International Marketing
• Market Research
• Business Planning
• Process Improvement
• Email Marketing
• Competitive Analysis
• Strategic Planning
• Budgets
• Photography
• Creative Direction
• Packaging
• Advertising
• Global Marketing
• Brand Architecture
• Product Marketing
• Direct Marketing
• Strategy
• Social Media Marketing