Michelle MacNamara
Product Marketing at Werner Enterprises
- Role
- Product Marketing at Werner Enterprises
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Michelle MacNamara
Experienced marketing leader with a strong track record of delivering results and meeting business objectives. And I have over 20 years of experience developing and executing marketing strategies for B2B SaaS products targeted toward SMBs as well as enterprise level companies. Working with and developing high performance teams to build full funnel multi channel programs with an emphasis on execution. Experienced in a variety of industries and driving leads to contribute toward measurable growth and ultimately a positive ROI. I collaborate closely with sales and product to build cohesive strategies throughout the entire funnel, and integrate marketing and sales strategies to work together in tandem, from content strategy to demand generation to sales conversion to retention and upsell. My background includes search engine marketing (SEM), display, remarketing, social, video, podcast advertising, content marketing plus traditional media such as direct mail, print ads, conference management and the like.Skills include- budget management - demand generation - content strategy and content marketing to drive business results - integrated full funnel development - digital marketing strategy and execution - business-to-business (B2B) marketing strategy- lead generation - brand, messaging, positioning - sales and marketing alignment - driving demand and direct sales through multi-channel marketing - social, SEO- customer experience / UX - SaaS customer experience, pre- and post-sale- go to market planning and execution- brand awareness
Experience
Product Marketing
Mar 2021 — Present · Omaha, NE, US
Craft go-to-market plans and launches for product releasesDevelop product positioning that differentiates our solutions in the marketMarket research and analysis to understand customer needs and competitorsDevelop the marketing strategy and work closely with OCM and sales teamsManage agency relationships
Education
University of Nebraska-Lincoln
Bachelor of Journalism, Advertising
1989 — 1993
University of Chicago Booth School of Business Executive Education
Marketing
2007 — 2007
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