Michelle Lopez

About Michelle Lopez

Having accumulated over 16 years of experience in both B2B and B2C sectors, I have…

Experience

1. Director of Digital Services

   Kukui

   Aug 2021 — Present

   Department and team (distributed worldwide) oversight supporting all digital services, including website development and ongoing support, email template creation and support, and postcards design. Champion and educate internal teams on best practices in UX design and Web Management that drive engagement, conversion, and advocacy for KUKUI’s clients. Collaborate with KUKUI’s product and engineering teams to evaluate new features for development and distribution across the client base. Serve as a champion for the end-user, leveraging quantitative and qualitative data that provides analysis and insights into ways that guide end-to-end web experiences and enhancements that drive customer satisfaction, ROI for clients and in turn positive profitability. Analyze and Report team performance. Develop and champion a playbook for implementations and deliveries in order to continuously scale. Evaluate and improve the playbook as needed and ensure the team executes against the playbook. Manage teams\' schedules, work assignments, status reports, project budgets, the scope of work, milestones, risks, change controls, etc. Responsible for completing projects within prescribed resource limits and in accordance with client requirements and established processes. Continually improve teams\' efficiencies by implementing new processes, technologies, and tools. Review and prepare SOWs (statements of work), documentation, quotes, and collaborate with Launchers and Client Success to manage customers’ expectations. Proactively stay current with website platforms\' latest features and offerings. Track operating costs, forecasting, and capacity planning for the department. Contract and manage external agencies/partners/vendors and resources. Communicate clearly and consistently with senior leadership regarding status, team resourcing, team capacity, challenges, proposed solutions, and risks.

Skills

• Leadership
• Dreamweaver
• SEO
• Photoshop
• Strategic Planning
• Php
• Social Media Marketing
• Web Design
• Sharepoint
• Management
• Social Networking
• Adobe Elearning Suite
• Html
• Adobe Creative Suite
• Wordpress
• Graphic Design
• Online Advertising
• Illustrator
• Adobe Photoshop
• Flash
• Training
• Visio
• Css
• Social Media
• Marketing
• User Interface Design
• Search Engine Optimization (SEO)
• Marketing Strategy
• Strategy
• Javascript