Michelle Lantz

About Michelle Lantz

I specialize in paid social advertising, content creation, social media strategy, copywriting, and email marketing. My experience spans construction, real estate, agriculture, and agency-side advertising, giving me a versatile and adaptable foundation. I’ve managed campaigns across Meta, TikTok, LinkedIn, and other digital platforms, with skills in audience targeting, creative strategy, and campaign optimization.Colleagues describe me as a self-starter who is detail-oriented, organized, and compassionate. I’m passionate about advertising, communication, social media, and helping brands connect with the right audiences through impactful digital strategy.

Experience

1. Paid Social Manager

   Mckinney

   Feb 2023 — Present · Durham, NC, US

   McKinney Media is now know as Attention Arc- Plan, execute, and optimize paid social campaigns across Meta, TikTok, and LinkedIn, with budgets ranging from $5K–$200K- Analyze dashboards (e.g, Tableau) to generate actionable insights and inform campaign strategy- Produce at least 2 client-facing reports per month, including monthly performance updates and wrap reports- Develop process documents and contribute ideas to improve team and cross-team collaboration- Monitor campaign pacing to ensure accurate spend and optimal performance- Collaborate on strategic planning for new campaigns and annual initiatives- Manage influencer whitelisting and paid boosting for influencer campaigns with budgets from $5K–$10K

Education

• North Carolina State University

  Bachelor's degree, Communication and Media Studies

  2019 — 2022

• North Carolina State University

  Minor, Film/Cinema/Video Studies

  2019 — 2022