Michelle Kliment
Senior Marketing Manager, Canada @Keyloop
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WORK HISTORY
Senior Marketing Manager, Canada @Keyloop
Responsible for implementing market specific marketing strategy as directed by the Head of Global Regional Marketing as a part of the Keyloop Marketing team, within the GTM & Revenue function at Keyloop. Responsible for enabling Brand, Growth and Customer Campaigns by implementing and delivering on demand and lead generation marketing activation strategies in line with Keyloop central Marketing strategy. Support Keyloop brand position in line with the Keyloop strategic marketing plan to reach vital customer segments generating leads and opportunities. Work closely with the wider Marketing team to deliver against goals and objectives. Support regional growth, customer engagement and brand awareness by working collaboratively with Brand Strategy and Communications, Growth and Customer Marketing teams. Responsible for designing and delivering the marketing plan for a specified country or region, in line with achieving overall business objectives. The marketing plan will include both the launch of central and local products, as well as general marketing activities such as account based marketing, event management, PR, campaign management, procuring customer testimonials and improving marketing database quality. Deliver against the Keyloop marketing plan to stimulate the opportunities collaborating with other teams within Keyloop, interacting and delivering strategic direction provided for the assigned region and provide feedback back into the business on Market, Competitor and Customer intel. In addition, this role will evaluate commercial productivness, and marketing initatives ROI at the frontline and be closely aligned to Sales. Responsible for implementing the Keyloop online and offline marketing strategy for your assigned territory liaising with Brand and Growth & Customer campaign teams to activate.
EDUCATION
University of Manitoba
Bachelors of Commerce (Honors), International Business, Marketing
Rotterdam School of Management, Erasmus University
International Business and Management Studies, Doing Business in Emerging Markets
Glenlawn Collegiate Institute
High School Degree
KEDGE Business School
B.Comm, International Business Studies
SKILLS
ABOUT MICHELLE KLIMENT
Dynamic and experienced communicator with experience in branding, marketing, corporate…
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