Michelle Klaasen
Senior Product Manager Fintech @Greenbox Capital
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WORK HISTORY
Senior Product Manager Fintech @Greenbox Capital
First product leader at Greenbox, a B2B startup, acting as the subject matter expert introducing agile development principles across teams while owning the product vision, roadmap strategy, and implementation of the core platform that supports the end-to-end customer and internal agent journey driving initiatives aligned to stakeholder objectives, KPI-focused prioritization, and user-centric design. Increased conversion by 3x and a 10% gain in process efficiency through automated workflows, frictionless user experiences, and product-led success-metric frameworks. Cross-functional leader across Engineering, Data Science, Design, and operational teams to deliver portfolio-level results establishing product operating rhythms and agile best practices from discovery through go-to-market launch. Translated consumer and business needs into detailed user stories and acceptance criteria for Engineering and Data Science, enabling features that improved user experience, reduced drop-off, and increased adoption.Leveraged A/B experimentation and extensive customer and user research to identify friction points, performance gaps, and opportunities to drive growth.
EDUCATION
Kennesaw State University - Michael J. Coles College of Business
BS, Business Administration and Management, General
ABOUT MICHELLE KLAASEN
Senior Product Manager professional with over 10 years of experience building and scaling consumer-facing and internal operational products across diverse industries, including Fintech, Conversational AI, Healthcare, and Financial Services. Proven expertise in guiding products from discovery to launch within agile frameworks, emphasizing DS/ML driven data insight, customer experience optimization, and operational efficiency platforms while collaborating effectively with Engineering, Data Science, and Design teams to achieve exceptional user solutions and measurable business results. Customer advocate and data-driven product expert at transforming intricate manual workflows into seamless, scalable user experiences that enhance growth, minimize friction, and increase retention. Certified in Generative AI for Business Transformation, with a strong track record of modernizing workflows and delivering innovative consumer experiences.My resume is available at https://bold.pro/my/michelle-klaasen
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