Michelle Kingston McCoy

About Michelle Kingston McCoy

I am an award-winning storyteller and passionate communications professional energized by establishing relationships with media to help clients elevate their status and growth on a local and national level.For years, I hopped around the United States broadcasting stories as a TV news reporter with a microphone, camera, light kit, laptop and live unit strapped to my back. Sharing stories and changing the lives of people across the country was my calling - despite the many dangerous situations I put myself in to get the interviews or get the right shots! I feel honored to have had the opportunity to do this for nearly a decade.As with many journalists, the pandemic brought about a lot of change and soul searching. I pivoted my reporting and storytelling career out of news and over to SHIFT Communications, an integrated communications and public relations agency.In the year and a half that I\'ve been a media relations manager for SHIFT, I have secured coverage for my clients in top tier publications, including: NBC Nightly News with Lester Holt, CBS News: On The Road with Steve Hartman, WSJ, Forbes, Parade, CNN Underscored, HuffPost, Yahoo, PopSugar, Real Simple & more.I hold a proven ability to work with newsroom-style, audience-centric, and modern communications teams thanks to my television career and all that it taught me. Now, as an experienced media relations and communications specialist, I excel at monitoring media and market trends, executing excellence, developing pitches, conveying clear messaging and connecting with reporters to tell the stories of my clients.Areas of Expertise: Multimedia Storytelling, Content Development, Media Relations, Communications, Public Affairs, PR Management

Experience

1. Senior Media Relations Manager

   SHIFT Communications

   May 2025 — Present · Boston, MA, US

Education

• Universidad Alberto Hurtado

  Spanish

  2011 — 2011

• Loyola University Chicago

  B.A., Communication Studies

  2008 — 2012