Michelle Kaye
- Role
- Client & Community Relations Director at PNC
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
Experience
Client & Community Relations Director
Oct 2011 — Present · Dayton, OH, US
Executes PNC’s corporate-wide goals and strategies at the market level. Responsible for the overall execution of the PNC brand promise as it relates to key stake-holders (customers, employees, communities and shareholders.) Appropriately and effectively tailors available resources to make specific dynamics in order to achieve success for PNC. This includes brand awareness, new client generation and driving an effective return on investment for all sponsorships and entertainment.Manages the overall marketing, communications and client and community strategies for PNC at the market level. These include: • Budget development and administration• Speech writing• Sets the strategy for all sponsorship, foundation and brand awareness functionsClient relations and entertainment: Supports market sales administration to effectively drive revenue in all lines of business.• Organizes, plans and executes all market events.• Responsible for planning, organizing and executing all business development functions.Community Relations, Marketing and SponsorshipsEvaluate and process all sponsorship/grant requests received from beginning to completion.Plan and executes all local market programs/events:• Implementation of Corporate initiatives • Manages local media relations
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