Michelle Chan

Business Development Manager @Invincibles Studio

Business Development Manager 2021- Current - Improve discoverability and downloads through app store optimisation, involving keyword research and metadata enhancements- Conduct competitive analysis on top competitors and provided strategic recommendations- Secure press coverage, identify key journalists, and distribute press releases- Work with the team crafting engaging social media content, while actively participating in providing news updates and update of the company website- Managed user support for SM23 and SM24 by handling tickets and monitoring user reviews on Google Play and App Store. Strategic Partnerships Manager 20••••21 - Orchestrate impactful in-game partnerships to amplify brand exposure, strategically collaborating with renowned sporting industry leaders- Monitor and evaluate the performance of in-game partnerships, utilising data-driven insights to refine strategies and continuously optimise our brand’s reach within our game- Establish partnerships with charitable organisations and coordinate fundraising activities with the team, showcasing corporate social responsibility and community involvement. Chinese Communication Manager 20••••20 - Manage the partnership with our Chinese game publisher, handling business translations and communication- Coordinate bug fixes- Acted as a liaison between our company and the Chinese publisher, facilitating collaboration and revenue share retrieval.