Michelle Johnson
Copywriting Lead at Wellmark Blue Cross and Blue Shield
- Role
- Senior Internal Communications Specialist at SHAZAM Network - ITS, Inc.
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Michelle Johnson
I\'m a seasoned communicator and passionate brand storyteller. I’ve spent 30+ years crafting compelling, on-brand content for diverse internal and external audiences. I’ve also served as a key contributor to and advocate for content strategy.I thrive in a collaborative culture. I\'m fueled by creative doers, innovative thinkers and risk takers. I love empowering employees and driving client decisions through clear, impactful content. Here are some specific professional strengths:creative campaign concepts and messagingdeveloping copy that educates, excites and connects people to brands internal and external concept pitchesstrong advocate for brand voice trusted communications advisor to executive and senior leadershipcollaborative communications partner to key company stakeholdersteam-first mentalityWriting skills: website contentdigital campaignsblogsnewslettersvideo scripts social media print collateral case studieswhite papers PPT presentations
Experience
Senior Internal Communications Specialist
Jul 2022 — Present · US
Education
Central College
Bachelor of Arts, English
1987 — 1991
Skills
- Advertising
- Creative Writing
- Direct Marketing
- Integrated Marketing
- Social Media Marketing
- Social Media
- Email Marketing
- Marketing Communications
- Marketing Strategy
- Marketing
- Public Relations
- Media Relations
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