Michelle Moore

About Michelle Moore

Senior Marketing and business development leader, with 20 years marketing experience, who creates and executes marketing & event strategies to drive acquisition, grow engagement, launch new products, develop customer insights and improve experiences nationally and globally. Leverage customer insights and data to create, monitor and optimize marketing programs and KPI’s to drive business results. Create GTM strategies and tactical execution for customer communications, lead generation, acquisition, retention, refer-a-friend, new products, event and trade show program, customer experience and other integrated marketing campaigns and projects. Develop and manage campaign calendar with seasonal promotions, events and offers across all marketing channels. Work closely with a cross discipline team including sales, product development and strategy teams to identify opportunities, conduct research, identify target markets and create marketing plans and experience improvements for existing and new product releases, sunset campaigns, events & trade shows, upgrades and cross-sell promotions. Able to work in a fast paced, hands-on environment, with a proven ability to plan, manage and execute multiple projects simultaneously.

Experience

1. Lifecyle Marketing Director

   NinjaTrader

   Jan 2023 — Present · US

Education

• University of Miami

  Bachelor of Science (BS), Communications

  1992 — 1996

Skills

• Business Development
• Digital Marketing
• Ppc
• Email Marketing
• Marketing Strategy
• Strategy
• Product Marketing
• Social Networking
• Management
• Event Management
• Project Management
• Crm
• Social Media
• Online Marketing
• Market Research
• Social Media Marketing
• Direct Marketing
• Marketing
• Customer Relationship Management (Crm)
• SEO
• Web Analytics
• Integrated Marketing
• Advertising
• Online Advertising
• Lead Generation