Michelle Hu
3d Designer @AppLovin
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WORK HISTORY
3d Designer @AppLovin
Designed and produced video ads for in-house projects and clients, leveraging data-driven insights to develop impactful concepts. Led the creation and modification of assets, scene setups, lighting adjustments, and added animations and visual effects using tools like Unreal Engine, Maya, Photoshop, After Effects, and AI to deliver high-quality results.Collaborated with development teams to design and implement interactive single-tap and multi-tap playable ads for games and e-commerce products. Ensured ads were engaging, user-friendly, and fully aligned with campaign goals and performance metrics.Boosted campaign performance with a 250% increase in IPMs and over 50% ROV, including a top-performing ad that helped drive a game to #1 on the App Store.Led a global ad campaign for a specific game as project manager, coordinating with cross-functional teams across the globe to ensure the timely production of high-quality, high-performance ads. Maintained clear communication and ensured alignment with campaign objectives, while effectively managing an international team.
EDUCATION
University of Washington
Integrating UX With Interactive Visual Design
Academy of Art University
Master’s Degree, 3D Animation
Academy of Art University
Master's Degree, Animation, Interactive Technology, Video Graphics and Special Effects
California State University - East Bay
Bachelor's Degree, Graphic Design
California State University - East Bay
Bachelor’s Degree, Graphic Design & Multimedia
ABOUT MICHELLE HU
Creative 3D Artist, Motion Designer, and Data-Driven Video Editor with 6+ years of experience producing high-quality game assets, immersive environments, and performance-driven videos for top mobile titles and e-commerce campaigns. Specialized in 2D/3D animation, UI motion, product storytelling, and full production workflows. Proficient in Unreal Engine, Maya, Blender, After Effects, Photoshop, Figma, and the Adobe Creative Suite.I blend visual creativity with technical precision to deliver stylized and realistic content that enhances gameplay, drives engagement, and strengthens brand identity. Passionate about visual systems, emerging creative tech, and using data to optimize content across platforms. Proven collaborator and creative lead who stays on top of trends and ensures every design aligns with brand goals and audience expectations.
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