Michelle Hoiby

Senior Event Manager @Cohera

Cohera was born from the merger of 360 Destination Group and CSI DMC and brings together decades of destination management experience under one name. • Lead all phases of event management, including contracting, planning, budgeting, logistics, and on-site execution for assignedprograms including high-touch clients and large-scale programs.• Serve as the primary point of contact for clients throughout the planning process, maintaining an open line of communication with client.• Ensure program details meet client expectations while adhering to budgets, timelines, and company standards.• Conduct assigned program operational site inspections, planning visits and walkthroughs.• Manage the production of all program materials including diagrams, manifests, run-of-show documents, schedules, permitting and vendor confirmations.• Ensure programs meet profitability targets by tracking costs, managing the P&L, and maintaining or growing profit margin from initial contract.• Oversee billing in collaboration with the Program Financial Manager.• Support the client experience from contracting through post-event follow-up, ensuring satisfaction and repeat business.• Identify and sell to client, potential upsell opportunities, increasing profit margin and providing added value as destination expert throughout program planning and execution.• Support departmental goals through cross-functional communication and alignment.• Provide guidance and mentorship to Event Coordinators, Senior Event Coordinators, Event Managers and Event Staff.• Participate and assist with FAMs and hotel partner team outings.• Manage vendor partners, negotiate contracts, and ensure quality of services provided while maintaining company establishedprofitability.• Maintain up-to-date knowledge of local venues, transportation options, entertainment, restaurants, and other key program resources.• Develop and maintain communications with staff, vendors, industry partners and clients.