Michelle Hodges-Brand
Director, Access Services @Piedmont
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WORK HISTORY
Director, Access Services @Piedmont
Atlanta, GA, US
Founded and built the enterprise Access Services function responsible for advancing patient access strategy across a 3,600+ physician, 27-hospital integrated health system.Developed the business case, operating model, and leadership structure for the team, establishing the system’s first centralized function focused on scheduling optimization, referral management, and access infrastructure.Key areas of focus include:• enterprise scheduling optimization and template management• referral management transformation• enterprise referral governance development• digital access and online scheduling expansion• physician enterprise access strategyImpact highlights: • Delivered millions in enterprise financial impact through access transformation initiatives • Transitioned 1,800+ providers across 300+ departments to centralized template management • Reduced internal general referrals 66% through referral workflow redesign • Launched enterprise Fee-for-No-Show program recovering patient appointments • Developed a multi-year scheduling optimization roadmap including resource planning and projected ROI • Leading development of an enterprise referral governance model establishing principles and decision frameworks for referral routing and specialty access
EDUCATION
Delta State University
Bachelor of Science, English, Psychology, Biology
Kansas State University
M.S., Industrial & Organizational Psychology
SKILLS
ABOUT MICHELLE HODGES-BRAND
I’m a healthcare operations leader focused on solving one of the most complex challenges facing health systems today: how to expand patient access while improving operational performance and physician utilization. My work sits at the intersection of operations, technology, and consumer experience, where access strategy, scheduling infrastructure, and referral workflows all converge. At Piedmont Healthcare, I identified a critical gap in how access strategy and referral management were being coordinated across the system. I developed the business case to establish a new enterprise function - Access Services - and built the operating model and team responsible for advancing access transformation across a 3,600+ physician, 27-hospital health system. Through this work, our team has delivered millions in financial impact, while improving access capacity, physician utilization, and patient experience. Key initiatives include:• enterprise scheduling optimization • centralized template and schedule management • referral management transformation • digital access expansion • no show reduction strategies • system referral governance development What differentiates my leadership style is creative problem solving and strategic storytelling. I enjoy taking complex operational challenges - often involving clinical workflows, technology infrastructure, and patient experience - and translating them into clear strategies that align physicians, operational leaders, and executives. I’m particularly passionate about building new capabilities and teams, designing scalable operating models, and helping health systems rethink how access and care navigation should work in a modern healthcare environment. Areas of focus include:• Enterprise Patient Access Strategy • Referral Management & Care Navigation • Physician Enterprise Operations • Ambulatory Scheduling Optimization • Digital Access & Consumer Experience • Operating Model & Governance Design I’m always interested in connecting with leaders working to reimagine how patients access care and how physician enterprises operate at scale.
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