Michelle Harman
Business Manager, Communications & Insights @JLR
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WORK HISTORY
Business Manager, Communications & Insights @JLR
Strategic advisor to Managing Director and Directors on efficiency and effectiveness, people and commercial strategy, comms activation aligning priorities to culture goals and colleague experience.• Lead on comms and Insights colleague and culture engagement with the enterprise.• Established governance and data-led reporting (ENPS, engagement, reach, sentiment), using insights to optimise messaging, channels, and leadership visibility. Achieved 100% increase in engagement since in role.• Social first execution. Deployed Microsoft 365 (SharePoint, Teams, Viva Engage) and Copilot to personalise content, streamline workflows, and improve colleague reach and engagement. Achieved 100% engagement since in role.• Crisis communications lead for the recent Cyber-attack. Directed a cross functional squad, reporting into the board daily. I managed and coordinated messaging, and implemented “build, back better” improvements (playbook, processes, approval SLAs, and system security). Achieved 100% system security in just 3 weeks, fastest in Commercial.• Leadership Coaching. Supported Execs to adopt transparent, inclusive styles and improve ways of working cross functionally. Qualified coach at JLR and qualified NLP Practitioner.• Mentor people in the organisation at all levels in the hierarchy.• Delivered exec ready comms, packs, PowerPoints, speeches, and dashboards. • Lead on AI development in area and strategy for agency development. AI has seen a 4% increase on regional lead conversion.• Manage all employee comms feeding in proven initiatives to the rest of the organisation.
EDUCATION
University of Worcester
BA (Hons) Business Mgt Degree , Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT MICHELLE HARMAN
Strategic Communications & Insights Leader: Driving Business Growth Through Innovation and Collaboration:A results-driven leader with over 25 years of experience shaping multi-channel strategies across the full marketing mix, business case development, complex project delivery and crisis communications. Proven ability to operate at both strategic and operational levels within National Sales Companies and global markets for Jaguar Land Rover, consistently delivering measurable impact and transformation.Recognised for exceptional communication and stakeholder engagement skills, influencing at all levels to enable change and foster collaboration. Adept at leading cross-functional teams and agencies; creative, events, data, and insights, to deliver customer centric solutions that drive commercial performance. Known for challenging the status quo and embedding innovative, efficient practices that inspire teams and elevate organizational capability.Commercially astute with deep expertise in data analytics, budget governance, and project management, underpinned by a strong commitment to inclusivity and cultural transformation. Founder of JLR’s Working Parents Network and an active advocate for Diversity & Inclusion, championing initiatives that create equitable opportunities and empower individuals to thrive.
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