Michelle Hanson Daniels
Brand and communications executive specializing in company and executive storytelling / Dell Technologies
- Role
- Global Brand Strategy at Dell Technologies
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michelle Hanson Daniels
With more than 20 years of experience in the technology industry, I have successfully driven strategy and execution for corporate and executive brand initiatives, messaging, public relations and event marketing. I love to uncover the untold story behind companies and bring that to life in creative, concise and compelling ways.
Experience
Global Brand Strategy
May 2012 — Present · Round Rock, TX, US
Responsible for brand strategy and identity including development and management, AI authenticity, employee education and creative reviews• Lead global naming strategy and governance, working with product teams on portfolio planning, acquired brands integration and simplification of PC portfolio• From 20••••22: Director of brand strategy, research and insights and on-campus employee experience centersFrom 20••••16: Core team member of the Dell and EMC marketing integration initiative, involved in developing a cohesive brand strategy (including research, visual identity creation and education)
Education
University of North Carolina at Greensboro
B.A., Organizational Communications
1987 — 1991
University of Tennessee, Knoxville
MS, Marketing Administration
1993 — 1995
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