Michelle Haft
Senior Director Product Design at Asurion
- Role
- Senior Director Product Design at Asurion
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Michelle Haft
Product leader with 17 years of experience leading core digital consumer and enterprise SaaS products at global tech companies and startups. I’m a creative with a passion for storytelling, crafting great digital experiences, and building brand loyalty. I have worked in product teams and agencies, and have led multidisciplinary design teams for over 10 years. I am currently Sr. Director of Product Design at Asurion, a global leader in consumer tech care, repair, protection, and support, where I drive subscriber growth and retention through our core subscription product experiences.
Experience
Senior Director Product Design
Mar 2023 — Present · Nashville, TN, US
Lead a team of 5-15 product designers supporting our core product and platform for a global subscription-based tech repair, replacements and support service in the extended warranty space. Responsible for the end-to-end customer experience of our platform across digital and retail store acquisition channels, onboarding and activation, engagement, account management and claim fulfillment and delivery, with the goals of driving subscriber growth and retention. Driving AI automation to improve commerce, plan activation, and fulfillment success.
Education
UC San Diego
Bachelor's degree, Linguistics
2001 — 2005
Miami Ad School Atlanta @ Portfolio Center
Master's certificate, Media Architecture
2007 — 2009
Skills
- Illustration
- Graphic Design
- Branding & Identity
- Interaction Design
- Design Strategy
- Corporate Identity
- Adobe Illustrator
- Art Direction
- Information Design
- Web Design
- Creative Direction
- Typography
- Adobe Creative Suite
- Experience Design
- User Experience
- Illustrator
- Adobe Photoshop
- Photoshop
- Indesign
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