Michelle H. Kim

Experience

1. E-commerce Merchandising Lead (Remote)

   Lakeshore Learning Materials

   Apr 2022 — Present

   Increased web sales +43% YTD through successful campaign assortments, product feature selections, & web-exclusive product assortments. Create product assortments for all marketing campaigns for all web channels (B2C, B2B, app, e-mail, & social media). Build sales reports with KPIs, create presentations, & present proposals to leadership & C-levels based on analyses to propose new merchandising strategies, PDP features & new concepts to A/B test.• Manage the product set-up strategy for hundreds of new items each year – developed a deep understanding of product structure, attributes, key words & search algorithm, type-ahead & related items/cross-sell opportunities.• Key cross-functional partner for digital marketing & omni-channel strategy, comprehensive web projects & companywide initiatives, such as registry, loyalty, & app. Partner with marketing, UX/UI, purchasing, analytics teams & creative teams to select featured products & categories in addition to QAing each build prior to launch for a seamless customer experience.• Leading & mentoring a team of 3 & planning their roadmap for growth. Provide support by scheduling weekly TBs to discuss workload & to foster career growth. Onboarding & training new team members & planning their training schedule for road to success.

Education

• University of Washington

  Bachelor's degree, Anthropology

  2008 — 2012