Michelle Grech Pierce
Strategic Marketing Executive | Board Leader | Transformational Brand Builder | Value Creation Visionary | Executive Roles in Consumer-Packaged Goods, Integrated Marketing Agency, and Consumer Utilities.
- Role
- Advisory Board at Dagger
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Michelle Grech Pierce
As the Vice President of Marketing and Communications for Gas South, LLC, Michelle Pierce led all marketing and brand building efforts for the largest natural gas marketer in the Southeast U.S, serving over customers across 14 states. Michelle managed a team of 24, overseeing the B2B and B2C marketing strategies including market analytics; advertising; media buying; consumer digital experience; public relations; performance marketing; residential pricing & product economics; employee communications; consumer research; and product innovation. During her four-year tenure at Gas South, the company has more than doubled in size. Michelle supported Gas South’s aggressive growth campaign through the successful launch of new marketing campaigns and consumer products including the “One Price Plan”; and the integration of the acquisition of Infinite Energy, LLC; achieving the #1 residential ‘turn-on’ market share and highest gas marketer Google ratings. Prior to joining Gas South, Michelle was Chief Marketing Officer of Cheribundi, LLC, developing the brand positioning, innovation, e-commerce, retail, sponsorship, digital-social and consumer engagement strategy for the private equity-backed $100M consumer packaged goods producer. Beyond national distribution of Cheribundi’s products, Michelle also led Cheribundi’s rebranding efforts including product line extensions; corporate sponsorships of the Cheribundi Boca Raton Bowl and the Arthritis Foundation; and the Direct-To-Consumer internet sales channel strategy through both and Amazon. Michelle was also the co-founder and President of MELT LLC, growing the sports and entertainment marketing agency over an 11 year span to 100+ advertising professionals serving clients including National Collegiate Athletic Association; The Coca-Cola Company; Kia; Gildan, Popeyes; and CBS and ESPN. She helped MELT capture numerous industry awards such as Adweek Buzz Marketer, The Agency IT List, Cynopsis Sports Marketing Agency of The Year Award and The EX Award. Prior to joining MELT, Michelle was a Brand Manager for The Coca-Cola Company.Michelle’s leadership has been recognized throughout her career by her peers and clients receiving industry accolades including Atlanta Magazine \"Women Making a Mark”; American Business Awards “Agency of The Year”; Sports Business Journal “Game Changer”; Simply Buckhead Magazine “Heroes Among Us”; and Points North Magazine “Savvy and Successful Women of Northside”. She has also served on the Boards of The Atlanta Sports Council and The Arthritis Foundation.
Experience
Advisory Board
Apr 2025 — Present · Atlanta, GA, US
Dagger is an independent, creatively wired, strategy-obsessed brand building agency based in Atlanta, Georgia. Recent clients include: Aac Inc; American Cancer Society; ASW Distillery; Boys & Girls Clubs of America; Carter\'s, Inc; Cox Enterprises, Inc; Fiserv, Inc; The Home Depot, Inc; Intercontinental Hotels Group PLC; Metro Atlanta Chamber of Commerce, Inc; Rent Group Inc.
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA
Emory University - Goizueta Business School
MBA, Marketing
1999 — 2001
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing
1991 — 1995
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.