Michelle Gonzalez

About Michelle Gonzalez

I build creator programs that feel human — even when powered by AI.As Director of Influencer, UGC, Partnerships & Affiliate Marketing at Doctronic.ai, I lead strategy at the intersection of storytelling, performance, and innovation. My team’s mission: to scale a creator engine that drives real trust in AI-powered healthcare — one authentic post, partnership, and patient story at a time.Over the past decade, I’ve helped brands like Paramount Pictures, Hulu, Lenovo, and Walmart turn audience insights into campaigns that move culture and the bottom line. I’ve led creative strategy, influencer ecosystems, and award-winning social campaigns — always with the same North Star: make it smart, make it measurable, and make it worth doing.Because for me, work has to be fun, meaningful, and worth my time. The best campaigns have heart — a story that sparks emotion, a concept that feels alive, a team that actually laughs during brainstorms. That’s where the magic happens.Fluent in marketing, memes, and metrics.Fueled by Coke Zero, Disney daydreams, and a lifelong obsession with storytelling — from the wizarding world to a galaxy far, far away.

Experience

1. Director Partnerships, Ugc, Influencer, & Affiliate Marketing

   Doctronic

   Sep 2025 — Present

Education

• UCLA

  Bachelor’s Degree, Film, Television, and Digital Media + American Literature and Culture