Michelle Gaines
Sr. Analyst, Digital Analytics | Translating data into actionable UX insights to drive conversion optimization & product improvements
- Role
- Senior Digital Commerce Analyst at Veritiv
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Michelle Gaines
My career has been characterized by deep curiosity in what drives customer behavior and passion for leveraging quantitative and qualitative research to understand the why. I’m interested in opportunities where I can apply my analytical rigor and strategic thinking to create seamless user experiences that resonate with target audiences and optimize conversion.Analytical expertise | proven history of shaping strategy through data-driven recommendations for Fortune 500 companies undergoing digital transformations, new website launches, and app rollouts Digital data mining & visualization across best-in-class SaaS solutions | 6 years as an Adobe Analytics subject matter expert and 4-year proficiency leveraging session replay tools, including Quantum Metric and FullstorySkilled in A/B & multivariate testing and Voice of Customer research, using platforms like Adobe Target, Optimizely, Medallia, and Qualtrics | translating business questions into measurement frameworks that uncover actionable insights
Experience
Senior Digital Commerce Analyst
Mar 2023 — Present
Education
Denison University
Psychology
2008 — 2010
The Ohio State University
Bachelor of Arts (B.A.), Psychology
2010 — 2012
Skills
- Media Planning
- Photoshop
- Social Networking
- Retail
- Direct Marketing
- Powerpoint
- Microsoft Excel
- Email Marketing
- Digital Marketing
- Microsoft Word
- Spanish
- Outdoor Advertising
- Sales
- Multi Tasking
- Spss
- Customer Service
- Organization
- Media Buying
- Contract Negotiation
- Marketing Communications
- Marketing
- Project Management
- Time Management
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