Michelle Polk
Senior Seo Marketing Manager @Carrot
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WORK HISTORY
Senior Seo Marketing Manager @Carrot
Spearhead SEO, content management, and user engagement strategies and execution for startup consumer medical services provider; focus efforts to drive lead generation and profit optimization through long-term SEO strategy, content optimization, and leveraging digital analytics. Lead ongoing updates to SEO-centric copywriting, create SEO-driven websites, articles, and landing pages for key products and services, perform in-depth research into each keyword/phase, craft engaging content, and apply SEO best practices and Google Search methodologies. Drive improvements to digital marketing standards, enhance homepage storytelling and content development, establish a content calendar, SEO promotion, and marketing/web analytics; work with company leadership to uphold brand and ensure plans were in alignment with corporate objectives.I manage the company’s digital analytics, leveraging GA4 to track click-through rates (CTR), leads, and conversions throughout the campaign lifecycle. By analyzing performance data, I optimize marketing strategies to improve engagement and maximize ROI. I also build and maintain Looker Studio dashboards, providing clear, real-time insights that help guide decision-making and refine both Google Ads and SEO strategies for better overall performance.I focus on Conversion Rate Optimization (CRO) to ensure our website and landing pages turn visitors into leads. Through A/B testing, I analyze different page elements—such as headlines, CTAs, and layouts—to identify what drives higher click-through rates (CTR) and conversionsI manage and optimize Google Ads campaigns to drive high-quality leads that convert into Marketing Qualified Leads (MQLs) for the company. With a data-driven approach, I focus on strategic bidding, audience targeting, and campaign performance analysis to maximize ROI.
EDUCATION
Pacific College of Health and Science
Masters in Science and Traditional Chinese Medicine, Acupuncture and Chinese Medicine
University of Vermont
Bachelor of Arts, Sociology, Spanish
Jagiellonian University
Polish Language
Middlebury College
Spanish
Authority Machine
SEO Training Program, SEO
ABOUT MICHELLE POLK
I am a Digital Marketing and Project Manager with over 9 years of progressive experience. My career has allowed me to create and implement impactful marketing strategies focused on search engine optimization (SEO), conversion rate optimization (CRO) content management and creation, lead generation, and web analytics. My continued success is rooted in my ability to lead the selection and installation of marketing and content platforms, develop effective workflows and data management processes, and utilize reporting and KPIs to improve future marketing actions. Work directly with Sales, Support, and Executive leaders to understand and address customer pain points in marketing communications. I have a proven track record of increasing total web traffic, quality of leads, and total revenue. Please feel free to contact me at m••••••••@gmail.com Proficiencies: Search Engine Optimization (SEO), Content Management, Marketing Project Management, Marketing Collateral Development, Web Analytics, Digital Marketing, Conversion Rate Optimization (CRO), Digital Strategy Modernization, UX/UI Design Improvements, Website Testing, Customer Relations, CMS Management, Team Leadership, Vendor Partnerships.
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