Michelle Freeman Johnson
Senior E-Commerce & Marketplace Leader | Amazon FBA, Pricing Optimization, Merchandise Planning, AI-Driven Operations
- Role
- Head of Marketplace Operations, Marketplace at Zappos
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Michelle Freeman Johnson
I’m a senior e-commerce and marketplace leader with 17+ years of experience driving large-scale Amazon FBA operations, marketplace strategy, and pricing optimization in the retail and technology sectors. Over my career, I’ve led global teams of 90+, managed multi-billion-dollar sales portfolios, and delivered measurable impact—identifying over $600M in new revenue opportunities while building scalable, efficient operations.My expertise spans Amazon Marketplace operations, catalog health management, competitive pricing strategy, merchandise planning, vendor management, process automation, and AI-driven content optimization. I specialize in transforming complex business challenges into clear, actionable strategies that accelerate growth, improve profitability, and position organizations for long-term success.I thrive at the intersection of strategy, analytics, and execution, partnering across merchandising, technology, supply chain, and marketing teams to deliver results that stick. My leadership philosophy centers on empowering high-performing teams, leveraging data to guide decisions, and building operational frameworks that scale.
Experience
Head of Marketplace Operations, Marketplace
Nov 2024 — Present · Las Vegas, NV, US
Lead Amazon FBA Marketplace operations, driving catalog health, content accuracy, multi-storefront optimization, and preferred partner program performance to maximize product buyability and revenue impact. Engineered and executed a $600M incremental selection and revenue growth strategy across four high-impact levers—closing selection gaps, strengthening brand management, optimizing price points, and accelerating shipping speed—gaining leadership alignment for successful rollout.Authored and implemented a growth plan that offset $48.5M in projected headwinds and unlocked $38M in new revenue opportunities, supported by transparent OKRs and monthly performance tracking for full organizational accountability. Designed a 2026 technology roadmap projected to deliver $45M in annualized gains through automation, conversion rate improvements, and enhanced buyability.Defined the future-state vision for an AI-enabled, fully automated FBA operations ecosystem, transforming workflows in content creation, partner management, and KPI tracking—elevating the team from manual, tactical execution to high-value, strategic growth initiatives.
Education
UNLV Lee Business School
BS, Business Administration, Marketing
1998 — 2003
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