Michelle Fleming

About Michelle Fleming

Results-driven customer insights and sales excellence executive leveraging unique mix of marketing, customer insight, digital, analytics and operational experience to deliver innovative GTM approaches. Passionate about ensuring customer-centricity. Accountable for demonstrating value and driving change management.Enjoys detangling the thorny and pivoting to new roles and challenges. Comfortable navigating unknown paths and pressing forward. Inspires teams to collaborate, create, experiment and excel. Trusted advisor to peers and senior executives. Experience in B2C and B2B, from start-up to Fortune 500, including biopharma, consumer packaged goods, durable goods, and technology.

Experience

1. Vice President, Global Sales Excellence and Insights

   IQVIA

   Jul 2020 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Engage and connect large, de-centralized sales community to learn from shared experiences, engage with virtual tools and create awareness of marketing programs.• Strengthen customer-centricity through deeper customer understanding via primary research to assess customer satisfaction, relationship health, and key challenges. Connect sales and delivery to ensure customer feedback is heard, understood, and acted on.• Drive operational change in surveying approach with customers, assessing performance and implementing action plans. Develop change management plan to maximize use of engagement tools. Lean tools/ approaches to improve overall effectiveness.

Education

• The University of Chicago Booth School of Business

  MBA, Marketing, Health Administration, Finance

  1986 — 1988

• Lewis & Clark College

  BS, Psychology and Communications

  1980 — 1984

Skills

• Qualitative Research
• Management
• Lead Generation
• Advertising Research
• Global Marketing
• Concept Development
• Marketing Research
• Customer Insight
• Analytics
• Business Strategy
• Market Research
• Marketing Analytics
• Metrics
• Data Analysis
• Online Marketing
• Product Innovation
• Marketing Automation
• Marketing Management
• Strategic Planning
• Project Management
• Leadership
• Product Development
• Qualitative Market Research
• Segmentation
• Focus Groups
• Strategy
• Marketing
• Positioning
• Integrated Marketing
• Analytical Skills
• Competitive Analysis
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Advertising
• Gap Analysis
• Branding Experience