Michelle Fason
Consumer Insights & Business Strategy Leader
- Role
- Customer & Consumer Insights at bp
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Michelle Fason
Strategic consumer and shopper insights business leader with global, innovation…
Experience
Customer & Consumer Insights
Jan 2022 — Present · Chicago, IL, US
Education
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration
Skills
- Strategy
- Competitive Analysis
- Marketing Strategy
- Marketing Research
- Brand Equity
- Segmentation
- Customer Insight
- Advertising
- Consumer Products
- Shopper Marketing
- Market Research
- Marketing Management
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