Michelle Dunne

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHELLE DUNNE

Experienced Senior Innovation and Business Development Manager.With almost 20 years’ experience in FMCG retail, I have successfully developed extensive knowledge, strategic know-how and have a hands-on attitude. I have successfully delivered and implemented strategic initiatives and consistently deliver commercial growth, excellent customer experience, innovation and creativity. In recent years, I created an opportunity to establish a new revenue stream for Musgrave which I have successfully developed and grown into a multi-million-euro business. I have a passion for leading and developing diverse, cross functional, dynamic teams, building services that deliver best in class customer and client experience and innovation. I am hard working, target driven, self-motivated, adaptable individual with exceptional leadership qualities. I continue to grow the Retail Media Network through building an insights led approach from pre campaign, in flight optimization, through to comprehensive post campaign reporting, outlining core metrics such as ROAS, uplift and customer growth and incrementality.I have a proven track record of building and developing impactful strategic initiatives by utilizing a customer centric service design approach in an innovative, cost-efficient manner while ensuring focus on commercial goals. Furthermore, I use the knowledge and insights from projects to deliver a continuous improvement approach to team development and campaign implementation to ensure best in class client delivery and customer experience.I am an award winning brand manager for creating innovative, tailored and targeted Customer Marketing Solutions to achieve brand awareness, drive sales, launch NPD into the market.I specialise in the personalization of communications to drive customer engagement, recruitment and retention.