Michelle Day
Director Consumer Insights & Strategy at Tyson Foods
- Role
- Director Consumer Insights & Strategy at Tyson Foods
- Location
- Rogers, AR, US
- LinkedIn followers
- 500 followers
About Michelle Day
Collaborate | Connect | LeadI am a strategic insights leader driven to develop teams that generate compelling insights that shape innovation pipelines and build strong brands. I have a proven track record of being highly collaborative and adept at building strong partnerships with cross-functional teams in both CPG and Consumer Durables. I am passionate about being a champion for the voice of the consumer for marketers, innovators, product teams, and executive leadership, and ensuring the business aligns strategic priorities with consumer needs. I believe in fostering a culture of curiosity, integrity, transparency and shared accountability to deliver measurable revenue growth. I am experienced in leading and developing core competencies within insights teams while embedding insights into organizations navigating transformation and complex environments.
Experience
Director Consumer Insights & Strategy
Jun 2025 — Present · Springdale, AR, US
Education
Bellarmine University
Bachelor's degree, Economics
1995 — 1999
University of Louisville
Master of Business Administration (MBA)
2000 — 2003
Skills
- Quantitative Research
- Marketing Research
- Market Research
- Data Analysis
- Segmentation
- Consumer Behaviour
- Customer Insight
- Analytics
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