Michelle Dauchy

VP Customer Experience @Mercury Marine

Milwaukee, WI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2022 — Present

VP Customer Experience @Mercury Marine

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Fond du Lac, WI, US

Lead a diverse team to deliver a best in class ownership experience for our boaters. Accountabilities span remote and field support services, product knowledge management, after market P&A growth strategy as well as eCommerce channel strategy. Integration of these core capabilities centered around the consumer with a journey mind-set are enabling transformation of the ownership experience to grow boater CLTV, improve dealer and OEM share of wallet.

EDUCATION

1985 — 1989

Dartmouth College

BBA, Economics

N/A

Dartmouth College

Business/Managerial Economics

1994 — 1996

Northwestern University - Kellogg School of Management

MBA, Marketing

SKILLS

MarketingStrategyMarketing ManagementBrand DevelopmentBrand EquityProduct DevelopmentMarket ResearchInternational MarketingIntegrated MarketingStrategic PlanningConsumer ProductsCustomer InsightBrand ManagementCross-Functional Team LeadershipMarketing StrategyFmcgCompetitive AnalysisP&L ManagementProduct MarketingProduct InnovationMerchandisingLeadershipManagementCategorizationAdvertisingRetailMarketing Communications

ABOUT MICHELLE DAUCHY

17+ year career in Marketing. Marketing experience includes both domestic and global business management. Dartmouth 1989 Undergraduate, Kellogg MBA 1996. Post MBA career in FMCG/CPG with demonstrated business results and increasing responsibility, New Product Development and commercialization experience. Specialties: CPG MarketingNew Product Development International MarketingPeople Management

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Michelle Dauchy — VP Customer Experience at Mercury Marine in Milwaukee, WI, US | Unifers