Michelle Darr

Experience

1. President

   Landers & Partners

   Apr 1997 — Present · Tampa/St. Petersburg, FL, US

   Grew with the agency from Account Manager to President over 15 years. Provides guidance and leadership to the agency in terms of clients, staff, new business and overall direction. Monitors agency profitability, operating budgets, cash flow and investments. Builds strong, lasting client/agency relationships based on reaching clients\' marketing objectives with efficiency that results in profit to the agency.20 years of Local Marketing expertise and Business Co-OpsOversees strategic marketing plans, working with franchisees and corporate groups in over 45 DMAs representing more than restaurants. This experience allows for managing the unique needs of a National Brand, while balancing the ability to drive sales on a local level.

Education

• Purdue University

  Bachelor of Arts (B.A.), Advertising

  1988 — 1992

Skills

• Interactive Advertising
• Television
• Advertising Management
• Advertising
• Online Advertising
• Outdoor Advertising
• Sponsorship
• New Business Development
• Media Planning
• Event Planning
• Radio
• Market Research
• Creative Direction
• Social Media Marketing
• Integrated Marketing
• Social Media
• Interactive Marketing
• Account Management
• Digital Media
• Media Buying
• Copywriting
• Strategic Planning
• Market Planning
• Direct Response
• Media Strategy
• Marketing Strategy
• Marketing
• Direct Marketing
• Email Marketing
• Guerrilla Marketing
• Event Management
• Digital Marketing
• Marketing Communications
• Direct Mail