Michelle Dabu

Experience

1. Social Media Marketing Manager

   Vagaro

   Jul 2023 — Present · Pleasanton, CA, US

   Expand brand and company visibility across diverse social media platforms within Instagram, Facebook, Twitter, Linkedin, X• Orchestrate monthly social media editorial calendar and collaborating with the Creative team to produce compelling content.• Collaborating with Content Marketing team to craft and execute social media strategies.• Ensure consistent brand representation in messaging style, language and design.• Actively engaging with customers, prospects, and influencers to foster positive relationships with Vagaro.• Track platform progress through analytics tools like Amplitude, PowerBI, Sprout Social and Meta Analytics• Supporting influencer partnerships and content to enhance brand exposure and reach new audiences.• Assist in crafting engaging and compelling copy tailored for diverse social platforms, ensuring a consistent brand voice and resonating messaging across multiple channels.• Conceptualize and craft captivating designs tailored for social media platforms. Transformed photographic assets into compelling visual content optimized for digital marketing campaigns, effectively enhancing brand presence and engagement• Overseeing the daily management of campaigns to maintain brand coherence.

Skills

• Visual Merchandising
• Store Operations