Michelle Coughlin
Digital Marketing Analytics | Customer Insights
- Role
- Business Analytics Lead at PNC
- Location
- Frederick, MD, US
- LinkedIn followers
- 500 followers
About Michelle Coughlin
Marketing analytics and customer insights lead analyst with 7+ years of experience driving data-informed strategic insights, building scalable BI infrastructures, and leading cross functional initiatives in fast-paced environments. In other words, I specialize in building and scaling marketing analytics capabilities, defining KPIs that matter, and translating complex data into clear, executive-ready insights.My background spans web, paid media, social, CRM, and customer research analytics, with deep technical fluency in SQL, digital marketing technologies, cloud data platforms, and BI tools. I\'ve led end-to-end analytics initiatives, owned insights roadmaps, and partnered closely with marketing, product, and leadership teams to influence business decisions.I\'m especially interested in Marketing Analytics Manager or Senior Manager roles where I can lead analytics strategy, mentor and develop analysts, and help organizations use data more effectively to support growth and enhance the customer experience.
Experience
Business Analytics Lead
Mar 2026 — Present · Tysons Corner, VA, US
Education
Shippensburg University of Pennsylvania
Master of Science - MS, Psychological Science
2017 — 2019
East Stroudsburg University of Pennsylvania
Bachelor's degree, Psychology
2013 — 2017
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