Michelle McNamara
Senior Strategic Product Manager @The Royal Mint
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WORK HISTORY
Senior Strategic Product Manager @The Royal Mint
Led end-to-end product strategy for flagship commemorative and bullion ranges, from concept to market launch• Built and manage a high-performing team of product managers, supporting growth, progression, and delivery excellence• Partnered with design, marketing, and manufacturing teams to deliver products balancing heritage craftsmanship and commercial performance• Influenced portfolio direction through market insight, collector trends, and performance analysis
EDUCATION
The University of Glamorgan - CCI
BA (Hons), Computer Animation
CIM | The Chartered Institute of Marketing
CIM Level 6 Diploma in Professional Marketing
University of South Wales
BA (Hons), Business Excellence (Marketing)
Glamorgan Centre of Art and Design - GCADT
Btec Diploma in Foundation Studies, Art
Bryn Celynnog Comprehensive School
GCSE's & A-Levels
ABOUT MICHELLE MCNAMARA
I’m a senior product leader and creative strategist with nearly a decade of experience in the precious metals and numismatic industries, currently leading a high-performing team of product managers at The Royal Mint — the UK’s official coin maker with a heritage spanning over 1,100 years. My career journey blends strategic product management, cross-functional leadership, and creative design, shaped by both commercial and artistic sensibilities. I specialise in launching compelling physical and digital products that resonate with collectors, investors, and global partners - from limited edition collectibles to market-leading investment products.Over the course of my career I’ve:• Led end-to-end product strategy for major collector and bullion coin ranges, guiding concepts from ideation through launch and post-launch performance.• Built and scaled a team of product professionals, championing a culture of creativity, collaboration, and continuous improvement.• Influenced category growth and market presence by driving innovative roadmaps that balance heritage craftsmanship with modern consumer expectations.• Partnered with stakeholders across design, manufacturing, marketing, and commercial operations to deliver products that exceed quality, timeline, and revenue goals.• My approach is grounded in empathetic leadership and strategic execution — combining passion for product with a deep respect for the craft of coinage and collector-first experiences.• I love solving problems that sit at the intersection of culture, craftsmanship, and commerce, and I’m always excited to connect with others who are passionate about creating memorable products and experiences.
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