Michelle Cipollaro
Director, Acquisition & Growth Marketing Strategy @Everyday Health
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WORK HISTORY
Director, Acquisition & Growth Marketing Strategy @Everyday Health
Oversee paid marketing strategy for pharmaceutical accounts (Abbvie, Pfizer, Sanofi etc…), The Mayo Clinic Diet, Castle Connolly, Migraine Again, Mayo Clinic on search, social, affiliate and lead gen channels• Test and implement new marketing funnels and creative formats, A/B test adcopy and content to drive revenue utilizing Google Analytics to check site volume and QA different search engines• Execute strategy and manage teams across platform specific campaigns to drive audience growth• Identify opportunities for remarketing and growth, monitor trends, research competitors and implement innovative strategies• Manage and train a team of four media buyers to deliver and optimize campaigns as efficiently as possible• Spearhead audience building and first party data integration into paid marketing channels and email to drive subscriber and audience growth• Implement affiliate marketing through Rakuten and Amazon to drive additional revenue for Everyday Health and The Mayo Clinic Diet
EDUCATION
Baruch College
Bachelor of Business Administration (B.B.A.), Marketing and Advertising Promotions
The Berlin School of Economics and Law
BA, International Management and Advertising Communications
SKILLS
ABOUT MICHELLE CIPOLLARO
I am a results-driven Director of Growth Marketing with a specialization in SaaS companies, having over 12 years of experience in paid search, social media, brand strategy, product marketing and growth analytics. I am passionate about crafting data-backed strategies that fuel exponential business growth. With a proven track record of optimizing customer acquisition funnels, scaling user bases, and increasing revenue, I thrive in fast-paced, dynamic environments. Leveraging my expertise in digital marketing, analytics, and conversion optimization, I am dedicated to empowering teams to reach their full potential and drive unparalleled success in the ever-evolving world of SaaS. Let\'s connect and collaborate on driving your company\'s growth to new heights.Outside of work, you can find me spending time with my pup Gina at the dog park, surfing, biking, doing yoga and traveling.
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