Michelle Wong
Behavioural Research Manager @Irrational Agency
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WORK HISTORY
Behavioural Research Manager @Irrational Agency
London, GB
Applied behavioural science principles to enhance research quality through gamified exercises, narrative approaches, and implicit techniques - tapping into subconscious perceptions and decision-making. • Delivered tailored behavioural consulting services - including audits, intervention design, and workshops - to help clients navigate cognitive biases, meet regulatory requirements (e.g. FCA Consumer Duty), and build internal behavioural science capabilities.• Built strong client relationships through proactive communication and stakeholder management, generating repeat business valued between £30k and £60k.
EDUCATION
University of Warwick
BA
The London School of Economics and Political Science (LSE)
MSc
ABOUT MICHELLE WONG
Working at the intersection of research, behavioural science, and product & marketing…
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