Michelle Chapman

About Michelle Chapman

A merchandising and marketing professional proficient in assortment planning and implementation. Strong knowledge with Drop Ship, direct to consumer, model. Experience with merchandising and marketing in several formats, e-commerce, retail, catalog and direct response. Complete understanding of managing the expenses of the business to achieve maximum profitability and revenue. Pride myself in balancing the priorities of the business and effectively communicating with cross functional team members. Thrive on building and maintaining relationships with internal and external contacts.Specialties: Product management, assortment planning, e-commerce merchandising, retail merchandising, catalog merchandising, multi-channel marketing, promotional planning, vendor relationships, inventory control and management, catalog production, sales analysis, competitive analysis. Cross functional team leading.

Experience

1. Senior Director Digital Content

   Implus

   Oct 2024 — Present

Education

• Eastern Illinois University

  Bachelor of Applied Science (B.A.Sc.), Marketing

  1984 — 1988

Skills

• Retail Buying
• Multi-Channel Marketing
• Consumer Products
• Assortment
• Pricing
• Cpfr
• Visual Merchandising
• Sales Analysis
• Product Development
• Multi-Channel Retail
• Product Management
• Competitive Analysis
• Vendor Relationships
• Retail
• Marketing
• Merchandising
• Inventory Management
• Inventory Control
• Negotiation
• Sales
• E-Commerce
• Merchandise Planning
• Trend Analysis
• Profit
• Brand Management
• Packaging
• Brand Development
• Demand Planning
• Store Management
• Forecasting
• Management
• Private Label