Michelle Cecchin
Trade Marketing Specialist @Rust-Oleum Corporation
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WORK HISTORY
Trade Marketing Specialist @Rust-Oleum Corporation
Vernon Hills, IL, US
supporting the Trade Marketing team in creating high-impactconsumer literature and eye-catching POP/merchandising materials that bring Rust-Oleum products to life at retail: gathering essential productinsights and brand messaging—transforming them into compelling marketing tools thatresonate with shoppers: partnering with internal and external design teams todevelop standout literature and merchandising. Aid in vendorselection, provide creative direction, and manage projects from concept to finalapproval: working directly with external vendors to bringmaterials to market—securing quotes, selecting partners, proofing designs, andconducting press checks to ensure flawless execution: partnering with Purchasing, managing the lifecycle ofexisting literature and merchandising—from reorders to strategic discontinuations: managing timelines and deliverables for all literature andmerchandising initiatives, including new product launches—ensuring nothing fallsthrough the cracks: assisting with the planning, management and execution oftrade shows and industry events to showcase Rust-Oleum’s brand presence andproduct innovation.
EDUCATION
Marquette University
Bachelor of Business Administration - BBA, Marketing (Sales Concentration) /Information Systems and theater arts minor
Marquette University
Master of Business Administration - MBA, Marketing/Marketing Management, General
ABOUT MICHELLE CECCHIN
As a Trade Marketing Specialist at Rust-Oleum Corporation, I am bringing new ideas and innovation to the team! From beginning to end I help develop and lead innovative strategies that bring RO brands to life visually through sell in and sell through in store. With my MBA in Marketing from Marquette University, I look forward to bringing new out the box ideas to the table- as no idea or dream is too big! I am a hardworking and dedicated team member who always is looking for new ways to innovate and excite within the industry.
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