Michelle Boyd

About Michelle Boyd

Visionary marketing executive and innovative thinker driving overall brand, experience…

Experience

1. Brand Strategist

   Marketing Consulting

   Jun 2019 — Present · Boulder, CO, US

   Highly organized, dynamic, detail oriented and results-driven, brand strategy consultant with over 20 years of experience in B2B and B2C. Creative visionary bringing brands to life through innovative messaging and ideas, content, and event activation\'s. Analytical leader with a proven track record of developing integrated marketing strategies that deliver exponential business growth and maximize ROI through traditional, digital, social media, content and strategic partnerships. Passionate about instilling a positive company culture while building high-performing teams that scale from the ground up. Leader in providing strategic guidance for all elements of communications and marketing, and creating and implementing budgets and work plans seamlessly for teams.Areas of Expertise:• Global brand development and strategy• Project Management• Team leadership• Integrated marketing plans and promotions• Digital, traditional, social media, and content marketing • Inbound marketing & Lead generation• Marketing automation & analytics• Content creation• Brand activation • SEO, PPC, CRM integration

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Science - Business Administration

  1994 — 2000

• Princeton Day School

  High School

  1989 — 1993

Skills

• Integrated Marketing
• Product Development
• Customer Relationship Management (Crm)
• Event Management
• Management
• Business Development
• Digital Marketing
• Digital Media
• Television
• Product Marketing
• Crm
• Social Media
• Social Media Marketing
• Advertising
• Strategy
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Entertainment
• Event Planning
• Online Advertising
• Public Relations
• Marketing
• Sales