Michelle Bixby

Visual Media Production Specialist @Penn State Eberly College Of Science

University Park, PA, US

As Eberly\'s Visual Media Production Specialist, I provide photography and video services, including the conceptualization and project coordination, for a wide range of visual and graphic projects, including, but not limited to: people and portraits, research, campus environment, events, marketing campaigns, studio work, and still life. I capture visually compelling images for use in Penn State marketing materials, online and in print, research magazines and news and social media. The implementation of these photographs in a wide range of media acts both as a first point of contact with potential students, faculty and staff recruitments and as an honest visual representation of our educational institution to maintain and foster the support of proud alumni and donors. Thus influencing millions of University dollars in by enrollments, donations, and research support. I ensure and enhance the University brand by making it visually recognizable world-wide.I am as much an educator and communicator as I am a photographer and maintain healthy relationships with working professionals for current and future photography opportunities. As a brand ambassador, marketers and communicators throughout the university look to me for brand education and photography guidance. In an effort to provide consistent and much needed visual support to Penn State communicators, I organized a robust photo repository and gave them access to high-quality brand-style photography to promote visual consistency, unify and strengthen the Penn State brand.