Michelle Banegas
Digital Marketing Manager @Burger King
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WORK HISTORY
Digital Marketing Manager @Burger King
Miami, FL, US
I lead the development and execution of gamified digital campaigns for Burger King, helping drive loyalty engagement and repeat visits through interactive brand experiences. My role spans campaign planning, cross-functional coordination, and performance analysis- Own the execution of interactive, game-based digital campaigns that contribute to increased guest engagement and sales lift- Support broader digital marketing initiatives, including seasonal and partner campaigns such as Million Dollar Whopper and Walmart+, by helping align offer strategy and launch planning- Analyze campaign results to identify behavioral insights and recommend improvements in content, targeting, and reward structure- Collaborate with CRM, tech, product, creative, and external partners to ensure seamless campaign delivery across channels.
EDUCATION
John A. Ferguson Senior High School
International Baccalaureate
Florida International University - College of Business
Bachelor of Business Administration - BBA, International Business
ABOUT MICHELLE BANEGAS
I\'m a marketing and operations professional focused on digital engagement and campaign strategy. At Burger King, I support the execution of loyalty campaigns and digital partnerships, using performance insights to help shape offer strategy and guest experience.With a background in development, partner success, and training, I bring a cross-functional approach to problem-solving and execution. Fluent in English and Spanish, I\'m excited to grow at the intersection of brand, technology, and customer behavior.Always open to opportunities that challenge me and support continuous learning.
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