Michelle Bammann

Senior Manager, Demand Development at Cengage and owner at LilVintageShell

Role
Senior Manager, Demand Development at Cengage
Location
Cincinnati, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Michelle Bammann

Results-driven customer-focused professional with proven ability to apply analytical, decision-making, and leadership skills to achieve business objectives. Strengths in developing and scaling lead management programs to enable sales to close business and growing long lasting impactful teams by cultivating personal connections. Creative problem solver with excellent response time, outstanding ability to multi-task, strong organizational skills, and a highly effective communicator.

Experience

  1. Senior Manager, Demand Development

    Cengage

    Jul 2023 — Present

    Drives demand for Cengage’s products and services through managing the Contact Development and Demand Development Lead Management teams. • Directs Contact Qualification team to help drive reachability, accuracy and personalization of CRM and eliminating false or bad leads.• Directs Demand Development team which qualifies sales opportunities against established criteria prior to passing them to inside reps, field reps or channel partners as marketing qualified leads (MQLs) to enable sales to quickly close business.

Education

  • University of Cincinnati

    Associate of Arts (A.A.)

  • University of Cincinnati

    Bachelor's degree, Early Childhood Education and Teaching

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Michelle Bammann — Senior Manager, Demand Development at Cengage in Cincinnati, OH, US | Unifers