Michelle Bammann
Senior Manager, Demand Development at Cengage and owner at LilVintageShell
- Role
- Senior Manager, Demand Development at Cengage
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Michelle Bammann
Results-driven customer-focused professional with proven ability to apply analytical, decision-making, and leadership skills to achieve business objectives. Strengths in developing and scaling lead management programs to enable sales to close business and growing long lasting impactful teams by cultivating personal connections. Creative problem solver with excellent response time, outstanding ability to multi-task, strong organizational skills, and a highly effective communicator.
Experience
Senior Manager, Demand Development
Jul 2023 — Present
Drives demand for Cengage’s products and services through managing the Contact Development and Demand Development Lead Management teams. • Directs Contact Qualification team to help drive reachability, accuracy and personalization of CRM and eliminating false or bad leads.• Directs Demand Development team which qualifies sales opportunities against established criteria prior to passing them to inside reps, field reps or channel partners as marketing qualified leads (MQLs) to enable sales to quickly close business.
Education
University of Cincinnati
Associate of Arts (A.A.)
University of Cincinnati
Bachelor's degree, Early Childhood Education and Teaching
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