Michelle Baculis
Sr. Director, Innovation & Brand Stratgy
- Role
- Senior Director, Innovation & Brand Strategy at Altria
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Michelle Baculis
Innovative and dynamic brand management professional with extensive experience in developing, launching and managing consumer product brands. Successful track record of developing brand strategy and plans that build equity, surpass corporate expectiations and deliver consistently strong ROI. Proven ability to develop and launch successful new products and line extensions.Specialties: Brand management, brand vision and strategy, positioning, consumer insights, new product development.
Experience
Senior Director, Innovation & Brand Strategy
May 2022 — Present · US
Education
NYU Stern School of Business
MBA, Marketing
1994 — 1996
Alfred University
BA/BS, Psychology/Business
1987 — 1991
Skills
- Strategy
- Brand Development
- Marketing Management
- Brand Equity
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
- Business Strategy
- Consumer Products
- Consumer Insight
- Strategic Thinking
- Consumer Marketing
- Positioning
- Brand Architecture
- Product Development
- Business Planning
- Customer Insight
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